A few months ago, 8×8 updated their brand to underscore their CX capabilities. Five9 has updated their branding to highlight its leadership in integrating AI with human collaboration in customer experience (CX). Chief Marketing Officer Niki Hall emphasized that the reimagined branding reflects the company’s commitment to creating seamless and meaningful interactions through AI-human synergy. The updated logo and vibrant color palette symbolize innovation and efficiency in CX. Recent advancements, such as the GenAI Studio and the Five9 AI Agent, demonstrate Five9’s dedication to leading in AI-driven CX solutions. The new tagline, “The new CX starts here,” underscores this focus. Learn more at CX Today.