8×8 has acquired Singapore-based Maven Lab to strengthen its presence in the Asia-Pacific market by integrating Maven Lab’s cloud-based customer engagement and enterprise messaging platform, Moobidesk, into the 8×8 Platform for Customer Experience. The deal brings local messaging expertise and talent to 8×8, helping it navigate the fragmented APAC landscape and offer secure, high-volume customer communications across more channels and countries. The acquisition aims to unify fragmented stacks used by multinational enterprises, improve regulatory compliance and data residency, and shift focus from simple notifications to orchestrated, end-to-end engagement, addressing regional complexity and boosting 8×8’s localized capabilities.
Learn more at UC Today.