DestinationCRM reviews the emergence of Rich Communication Services (RCS) texting as a significant advancement in business-to-customer communication. RCS enhances traditional SMS by introducing features such as multimedia sharing, typing indicators, read receipts, and interactive elements, providing a more engaging and interactive experience. With support from major carriers and its recent adoption by Apple in iOS 18, RCS is poised to become a preferred messaging platform, offering businesses opportunities to improve customer interactions through branded sender IDs, rich media, and interactive buttons.
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