Twilio has officially launched its Rich Communication Services (RCS) messaging platform for general availability worldwide, enabling modernized SMS communications across its entire customer base. Following a public beta debut in September 2024, the RCS platform is now accessible to all of Twilio’s 349,000-plus active customer accounts— those generating at least $5 in monthly revenue—via both its Programmable Messaging and Verify APIs. RCS brings upgraded capabilities to traditional SMS, including group chats, interactive carousels, branded experiences, and verified sender information, creating a richer, more trustworthy messaging experience.
The U.S. market is a key focus for Twilio’s RCS rollout, where approximately 85% of the company’s messaging traffic originates. Major carriers like T-Mobile, Verizon, and US Cellular are already live with RCS Business Messaging through Twilio, and AT&T is expected to come online within the next few weeks. The phased expansion reflects Twilio’s strategy to enhance customer engagement with richer, interactive messaging experiences that require no additional code changes for existing customers and can integrate seamlessly for new ones. Learn more on No Jitter.