Zoom Video Communications (Zoom) has entered into a deal to acquire Bonsai, a business-management and client-engagement platform geared primarily toward solopreneurs and small service-based firms. The acquisition reflects Zoom’s strategic aim of expanding beyond its core collaboration and meeting tools by adding capabilities that serve the full client lifecycle—from initial contact, through delivery, to invoicing and payment. Bonsai’s platform simplifies management for small businesses that otherwise juggle multiple tools for contracts, proposals, payments and client communications.
The move also highlights a broader shift in the market toward convergence between collaboration, productivity and customer-experience technologies. By embedding Bonsai’s tools into its broader “Workplace” ecosystem (with items like Zoom Meetings, Chat, AI-assistant, Docs), Zoom aims to give small businesses a more unified, streamlined environment—with AI-driven automations helping with tasks like follow-ups, proposals and scheduling. For CX professionals, the deal underscores how tools for the small business segment are being empowered to deliver near-enterprise quality customer-experience features, but in a simpler, more accessible form. Learn more at CX Today